ATK SPORTS NORTH AMERICA

ATK Sports expands into North America with new subsidiary

ATK SPORTS s.r.l. is proud to announce the launch of its North American subsidiary, ATK Sports North America, which is now fully operational in both the United States and Canada as of July 2024.

The decision is explained by our CEO Davide Indulti: “Driven by a commitment to provide the same high-quality service and attention to detail that has made ATK a trusted name in Europe, the decision to establish a more direct presence in North America reflects our desire to cater directly to the needs of skiers across the Atlantic.”

The new headquarters, located in Salt Lake City, Utah, will serve as an ATK Service Centre. This strategic location enables us to deliver the same speed and efficiency in service that ATK customers in Europe have come to expect, ensuring that North American skiers experience a level of service that feels both local, familiar and efficient, in pure ATK style.

Thanks to this new approach and starting with the 2024-25 season, we are also excited to offer our entire product catalog directly to the North American market. More than 200 retail stores have already stocked our products, providing widespread access for skiers in North America. This comprehensive distribution network is supported by a robust team of representatives, with eight agencies—three in Canada and five in the United States—dedicated to ensuring thorough market coverage.

Leading our North American efforts is General Manager Andrew Merriman, with Marco Pattuzzi, based in Italy, serving as Area Manager. ATK Nord America remains fully owned by ATK SPORTS s.r.l., maintaining strong ties to its European roots while expanding its global footprint.

Useful contacts:
ATK North America General Manager - Andrew Merriman
andy@atksports-usa.com 

North America Area Manager - Marco Pattuzzi
+39 0536 071 831
marco.pattuzzi@atkbindings.com